Piggieback recommends that anyone with a web presence uses a web tracking service to analyse and improve website performance. Google Analytics is a free service offered by Google which allows you to report on the effectiveness of your website. Google Analytics shows you statistics on how visitors found your site, how they explored it, and how you can enhance their visitor experience.
1. Google Analytics can help you answer:
2. Things you can do on Google Analytics
1. Google Analytics can help you answer:
- Which marketing referral platform is more efficient?
- What trends/patterns in website visitation are there?
- Where does your traffic come from?
- What are your prospects and customers doing on your website?
- How can you generate more visits to your site?
- Why do people leave the site?
- Where do people leave the site?
- Is your current web design working for your website?
- What web content is interesting for visitors to read?
2. Things you can do on Google Analytics
- Customise and save your most significant analytics data on the landing page
- Learn which online campaigns bring the most traffic and conversations for your brand
- Determine where your best visitors are coming from
- Learn what keywords people are using to find your site
- Visualize what people click on the most
- Discover your top content
- Pinpoint your worst performing pages
- Learn where people abandon the website
- Check if your brand is in need of a mobile friendly website or a mobile application
- Track revenue generated via your website
- Track campaigns with a unique URL to see how popular your campaign was.
Website tracking can be tricky sometimes but it is definitely worth using. If brands can master some of Google Analytics features they are well on their way to successful website marketing.
At Piggieback we offer our clients services to help them make the most of their website tracking. We offer to help plan, set up, and implement website marketing strategies. Contact us today to set-up Google Analytics and make your website perform for you: enquire@piggieback.com.au
Start tracking!
Piggieback
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