Email Marketing – Do's and Don’ts

At Piggieback we know how challenging it can be to set up email marketing from scratch. So, we have therefore decided that this month’s blog posts will be dedicated to all the Do's and Don’ts of email marketing. We start off with a summary of what to look out for when using email marketing. In the next couple of weeks we will be focusing on each point, starting with DATA next week!

1. DATA

a. Make sure you have accurate data.
b. Make sure you understand the spam laws under SPAM Act 2003.
c. Don’t send the subscribers information they have not requested.
d. Personalise your database list.

2. FUNCTIONALITY

a. What is the purpose of the email?
b. Try and mimic the functionality of your website for consistency.
c. Have a clear call to action.

3. DESIGN

a. Be “on-brand” – match your brand voice, look and feel with your email design.
b. In the top 300 pixels, make sure you have enough information so that the subscriber downloads images    and scrolls through the rest of your email.
c. Have a good text-to-image ratio balance.

4. EXECUTION

a. Make sure you think about what time of day you send out your emails – this affects results.
b. Seed (include) yourself on the final email so that you know exactly what it looks like.

5. REPORTING

a. Make sure you always track opens and clicks of your email campaign.
b. Pay attention to active subscribers versus passive and inactive.
c. Make sure your open rate is high; quality is important, not quantity!

Piggieback offers monthly management out-sourcing packages for social media and email marketing. If your business needs assistance to manage your social media or e-newsletters then please get in contact to see what we offer!

Stay tuned for our next blog post which will be all about DATA and SEGMENTATION in relation to email marketing!

Have a great week!

Piggieback.