SEO made easy

What is SEO? SEO stands for Search Engine Optimization. It refers to all the things you need to do to make it easier for search engines, such as Google, Yahoo or Bing, to find, read and understand your website.

There are millions upon millions of websites online and search engine “crawlers” search these pages multiple times a day every day and then feed the information back to the search engines (read our “Website Best Practice” for more information on crawlers). Therefore, the easier you make it for crawlers to find your website, by using clever SEO, the higher you will be ranked in search results and the more visits you will get.

To make this happen you need to establish what keywords you want to be ranking on. A keyword is the word your customers or clients would type in the search box in i.e. Google to find your business. These keywords are extremely important as they tell your search engine what information your clients can find on your website. The crawlers then go and search every single page online to find pages that mention your clients’ search word.

However, if your keyword is very popular you might need to become a bit more SEO savvy to get your business out there. Some techniques involve changes to your website (adding more of your keywords in the content), whereas others might involve going off your site to build backlinks.

Some small things you can do:

• Use anchors to link related blog posts and pages together 
• Use keywords to identify blog or website categories of information 
• Use alt tags to identify your images using your keywords 
• Use anchors to link to other relevant blogs and web pages in your industry, this will enable your site to piggieback off their rankings. 

Use keywords in titles of posts and pages as they show up in a URL which then makes it easier for crawlers to find on your site.

Some examples of backlinks:

• Commenting on others blog posts (and link back to your website or blog) 
• Write articles for other blogs or industry magazines 
• Always link back to your website on any online content 

At Piggieback we make sure that the websites we build have a search engine optimisation module so that our clients can control their SEO themselves! If your business needs assistance with SEO, contact us: enquire@piggieback.com.au.

Have a good week!

Piggieback